from drawing board to destination
Destination Marketing

Research Services

How do you gain knowledge? How can you effectively communicate a message when you don't know who you are talking to?

The answer is through research. Research becomes knowledge, then intelligence – often the first and last process in the journey of any project.

Walking Distance can help you set off in the right direction – identifying who your customers/visitors/users are so that marketing communications and activities can be tailored to meet their requirements at the right time. We can help you arrive safely – providing evaluation data based on customer response forms and distribution statistics to help you plan ahead.

We use a variety of sources to collect pertinent profile data on destination visitors, helping to gauge an understanding of purpose and motivation, the contribution they made to the local economy and what activities they enjoyed.

A sample of our level of research can been seen in our 2007 End of year report