Case Study - Putting Botley on the map!
The Marketing Manager at Walking Distance was part of the Market Towns Health Project in Botley right from the start. This involved forming and leading a community group, gathering research, worksheets and organising public consultation evenings within the town leading, to the formation of an Action Plan.
The Action Plan was then presented to the Development Officer at Hidden Britain - a charity-run initiative to encourage tourism in lesser known areas of the countryside - who turned the plan into a funding bid, successfully securing £20,000 for the group.
As project manager, Walking Distance then advised on and delivered these projects within an agreed timeframe and budget.
Destination Marketing
- Logo and branding – Involving consultation with community group, development of concepts and supply of final logo with branding instructions for use in different applications.
- Photography – For use across marketing activities providing an 'all year round' feel to the destination.
- Market research – Visitor surveys and evaluation
- New visitor website – re design and branding of www.botley.com to provide a comprehensive online guide and present a facility for local businesses and community members to update and manage the site.
- Promotional Visitor Leaflet – A guide to the town covering places to visit, shop and eat and drink in and a comprehensive village map to show walking routes and attractions.
- Visitor Information Boards - To provide information to visitors once they are in the town, four attractive boards were designed and installed, providing local information, heritage facts and a town map.
- Distribution – Extensive distribution throughout the local area in branded information stands.
- Walking Distance provided a large scale and up-to-date map of Botley from our own copyright free database of the Hamble Valley
- All the walks were checked by our field walkers to ensure accuracy and provide that extra touch of local awareness.
