If tourism can be defined as 'the temporary short-term movement of people to destinations', then destination marketing is the process of captivating those people and affirming their decision to visit.This process begins with first impressions, that single step with which all journey's begin. An eye-catching piece of literature adorned with enticing photographs making you wish you were here sharing the experience; or that colourful, fascinating map that shows how easy it is to get there; or those seductive words that leap off the page, informing and inspiring the reader to journey further.
At Walking Distance we understand the importance of these first impressions. We can work with you getting to know your destination, advising and offering effective marketing communications and activities. We aim to enable a more enjoyable visitor experience, encourage a repeat purchase and inspire recommendations.
Our extensive knowledge of destinations within Hampshire enables us to use suggest existing opportunities that would suit your needs, develop new campaigns, and work with other destinations or attractions in cross-promotional activity with mutual benefits.
We recognise that a sense of place, and brand identity is important to everyone – from a small guest house to a large family attraction. Whether you are marketing one building or a whole National Park, we can assist in maximizing your potential, unfolding a marketing plan that fits in line with budgets, timescales and visitor expectations.
